Engaging your staff to your Social Responsibility Programs

Today's topic would be:

Engaging your staff to your Social Responsibility Programs

In theory of Stakeholder mapping, your internal staff is consider as one of your key stakeholder as well. Fortunately they could also be your main human resource to support your Social Responsibility program.


How?

1. Your HRD shall already have a complete competency and skill mapping and database from all staff at all grade and group category
2. You need to already have a clear core program and framework of your CSR would be like
3. Then you could do a cross reference analyze using those two document I mention in no 1 & 2, and identify similarity of skill or competency. By doing this exercise your company might cut off external expertise fee budget which you need to implement a training for your community stakeholder. That sometime the cost is higher than the total project of development afterward.
4. This exercise can be also added to your staff performance evaluation indicator under "a social voluntary contribution" which of course endorse and acknowledge by management as performance to contribute to company commitment in CSR or Community Development
5. This exercise can also be one of solution to your bored staff to release some of their work stress under routine schedule, and felt personal satisfaction by helping other who is needed. Some people mostly felt great relieve when they learned that they are meant something, that they are still worthy and can be valuable to their community.
6. This initiative can also create a total different image of your company from a closed and rather ignorant to an open, sincere and caring company.
7. If you could ask your top management to event do a sharing workshop on how they end up as top management to those "new starter entrepreneur of community" then it might do your relationship with your stakeholder higher, or even be a guest lecture to a local university who might have any role model to invite and inspire their students with.

These whole exercise are meant to ensure your stakeholder that your company is truly committed not only on paper, and therefore all workforce at all level is encourage to engage to all programs.

Just a thoughts.. I know some company has done it, but many who still unsure to doing it..

Please share your experience too..