Today's topic would be: Staff Engagement Program as Low Cost Integrated CSR Approaches

The world today is not as good as perhaps a decade ago..now we seen more sad news in media through out all over the world whereas the economy is taking a significant fall and the social conflict is significantly increase in few part of this world.

While most activist are blaming certain industry, most of them are struggling their best to survive their own operational under a very very minimum and survival mode on.

Start in America and Europe and now start to happening in Asia, as well as Indonesia and also few others country in the South East Asia, most suffered industry are mining, then follow by commodity like palm oil, even the retail and property are now suffered a huge challenges.

In other hand, company are still being request and ought to comply no matter what, not only that certain standard related to Sustainability such as the human rights and environment are upgrading. This condition has pushed the industry to the corner and surely the employee stressed out because insecurity is now increasing and staff 's head who in charge to assuring sustainability compliance are about to exploded due to the stress and pressure they are now suffered.

In this condition, we recommend that those company to try using this simple approach, which we call "Staff Engagement Program (SEP)" as the alternative solution that also low cost based program.

SEP is not only flexible but also has high potential to sustain, rather than other program because all the resources require to run the program are available within your organization, your own staff/employee, you yourself even.

Another advantage is also to improve the bonding between your organization member with your targeted stakeholder. Because your member engagement level will increased, communication and profile gap will reduce and hopefully if you do it right the what so call "mutual relationship" can be truly achieved by your organization and you and your stakeholder will growth together.

SEP is about doing an internal analysis of what you had within your organization, what types of resources, how many, how far is the quality and how suitable all that with what your stakeholder needs. SEP is about matching up your internal resources with your stakeholder needs.

Additional to this SEP approach is that your member, your staff/employee will have true relationship with your stakeholder, understand better the stakeholder perspective and what is the true image of your organization. As we are actually dealing with human, not goods, then a direct human relation will make a stronger bonding that reduce prejudice and negative perspective.

If you are interesting to learn more on this idea, you may contact me to through my email.

Social is about Engagement..let's Engage..